Social media reach is a media analytics metric that refers to the number of users who have come across a particular content on a particular social media platform. Social media platforms have their own individual ways of tracking, analyzing and reporting the traffic on each of the individual platforms. As these platforms are a main source of communication between companies and their target audiences, by conducting research, companies are able to utilize analytical information, such as the reach of their posts, to better understand the interactions between the users and their content. There are multiple underlying factors that will determine what shows up on a newsfeed or timeline. Algorithms, for example, are a type of factor that can alter the reach of a post due to the way the algorithm is coded, which can affect who sees a post and when. Other examples of factors that can impede the reach can include the time at which posts are made, as well as how frequent the posts are between one another. In comparison, an impression is the total number of circumstances where content has been shown on a social timeline, meanwhile, engagement looks at how people interact with the content that they see on a social platform such as like, share or retweet. == Reach on Facebook == Facebook has their own analytic platform which allows the user to see how other users are interacting with their posts, with the use of multiple metrics. This is not something the average user uses, but rather a tool that is used by pages or public figures. For example, Facebook pages that represent a business often look at the activity their posts have generated. There are three types of reach that can be looked at on the Facebook analytic platform. === Types of reach === ==== Organic Reach ==== This type of reach regards the number of distinct users that have seen a specific post on their feed. Organic reach, in other words is the number of people who have seen the post being analyzed on their Facebook newsfeed. Data gathered from this type of reach can give intel to those doing the analysis, such as the demographics of those who have seen the post. ==== Paid Reach ==== This type of reach regards the number of times that distinct users have come across sponsored posts, ads or content. In other words, paid reach is the number of times Facebook users have seen a post that has been paid for by a company. Data collected can give insight, to advertisers or marketers for example, on the activity based around the reach of their post. ==== Viral Reach ==== This type of reach regards the number of views by distinct users on posts that have been commented on or shared by their friends on Facebook. In other words, viral reach looks at the number of people who have seen a post after a friend of theirs commented or shared the original post, therefore it showed on their timeline. Viral reach can be looked at in terms of a collective number of times that the post has been on individual user's timelines. Data collected from viral reach can be used in multiple ways, for example, it can be used to analyze the type of content that gets shared or commented on and can be further used to compare to other posts. === Engaged users === This refers to the number of individual users who have clicked and interacted with a post on Facebook. == Reach on Twitter == Twitter gives access to any of their users to analytics of their tweets as well as their followers. Their dashboard is user friendly, which allows anyone to take a look at the analytics behind their Twitter account. This open access is useful for both the average user and companies as it can provide a quick glance or general outlook of who has seen their tweets. The way that Twitter works is slightly different than the way of Facebook in terms of the reach. On Twitter, especially for users with a higher profile, they are not only engaging with the people who follow them, but also with the followers of their own followers. The reach metric on Twitter looks at the quantity of Twitter users who have been engaged, but also the number of users that follow them as well. This metric is useful to see the if the tweets/content being shared on Twitter are contributing to the growth of audience on this platform. == Reach on Instagram == Instagram gives their users access to their reach, in the Instagram Insights section. Instagram insights can be used to learn more about an account's followers and performance. Reach indicates the total number of unique Instagram accounts that have seen your Instagram post or story. You can find this data by looking at each individual post insights. == Uses of reach == The reach can be a useful metric to analyze for marketers and advertisers. Social media is a platform that is used by marketers to directly target their intended audience with ease. These platforms not only allow marketers to get a better understanding of their audience, but also allow advertisers to insert their ads onto the timelines of specific users to later be able to conduct research to see the reach of their posts/content. The basic goal of marketers is to increase their reach as much as possible to impact bigger audiences of their dream customers and, in the end, make more sales. When doing organic social media marketing, using paid methods like ads or doing influencer marketing whether it is paid or free, it allows marketers to track the performance of their strategy and tweak it based on what works and what does not. == Analytics and reach == Social analytics looks at the data collected based on the interactions of users on social media platforms. A lot of information can be gathered which can provide intel based on user activities on social media. When looking into analytics in regard to social media, each company or group has a different goal in mind to engage their audience. At a glance, the three might seem as if they are very similar, however the differences between them are significant. There are many aspects that can be analyzed from the data gathered from social media platforms, depending on what is being observed, the correct metric would then be selected to further analyze. One example of the many metrics that can be used through social analytics is the reach. == Reach formula == To calculate social media reach one can use the following formula: R = I f ¯ {\displaystyle R={\frac {I}{\bar {f}}}} where R {\displaystyle R} — is social media reach, I {\displaystyle I} stands for the number of impressions, f ¯ {\displaystyle {\bar {f}}} is the average frequency of impressions per user. f ¯ {\displaystyle {\bar {f}}} represents the number of events when the ad is shown to a particular user. The average value should be calculated over the time period with stable settings of advertisement campaign. == Commenting For Better Reach == Commenting For Better Reach also known as "CFBR" is a widely used strategy for organically boosting post reach on social media platforms. Algorithms tend to favor posts with substantial likes and comments, granting them broader exposure compared to less engaging content. Primarily seen on LinkedIn, a platform geared toward professional networking and business connections, the use of CFBR signals active engagement aimed at enhancing post visibility. It is important to note that genuine and meaningful comments are key to effective engagement. Spammy or irrelevant comments not only detract from the conversation but may also limit a post's potential reach and impact.
Lose It!
Lose It! is an American health and wellness mobile app developed by FitNow, Inc. The app generates calorie budgets for users by tracking weight, exercise, food and calorie intake, and personal goals, primarily to assist them in achieving weight loss. == History == Lose It! was developed in Boston and debuted in 2008. The app and its associated company were founded by J.J. Allaire, Charles Teague and Paul Dicristina. Prior to founding Lose It!, Teague and Allaire had founded the online research tool Onfolio, which was acquired by Microsoft in 2006. The Lose It! app was originally released as an iOS app before being released as a website in 2010 and an Android app in 2011. In 2015, Lose It! announced plans to release the app internationally. Lose It! was also available as an app for Apple Watch at its launch in 2015. The app’s “Snap It” feature, which allows users to approximate calorie counts by taking pictures of their daily meals and snacks, was released in beta in 2016. Snap It was named an Innovation Awards Honoree at the 2017 Consumer Electronics Show in Las Vegas. In 2020, Patrick Wetherille, one of the company’s earliest employees, was appointed chief executive officer. == App == Lose It! is weight loss app. The app allows users to set goals such as increasing strength, overall health/maintenance, and weight loss. It provides users recommended calorie budgets based on data such as their current weight and their desired weight. Lose It! also tracks data such as exercise/activity level and food consumption and allows users to track calories consumed by scanning barcodes for food products then retrieving calorie information for products. The app can also estimate the amount of calories in a food products. Lose It! has integration features connecting it to other apps such as Fitbit and Runkeeper. It also has social features such as joining groups and sharing progress with friends. The Premium version of the app allows users to track foods according to specific diets like keto, heart healthy or Mediterranean.
Django (web framework)
Django ( JANG-goh; sometimes stylized as django) is a free and open-source, Python-based web framework that runs on a web server. It follows the model–template–views (MTV) architectural pattern. It is maintained by the Django Software Foundation (DSF), an independent organization established in the US as a 501(c)(3) non-profit. Django's primary goal is to ease the creation of complex, database-driven websites. The framework emphasizes reusability and "pluggability" of components, less code, low coupling, rapid development, and the principle of don't repeat yourself. Python is used throughout, even for settings, files, and data models. Django also provides an optional administrative create, read, update and delete interface that is generated dynamically through introspection and configured via admin models. Some well-known sites that use Django include Instagram, Mozilla, Disqus, Bitbucket, Nextdoor, and Clubhouse. == History == Django was created in the autumn of 2003, when the web programmers at the Lawrence Journal-World newspaper, Adrian Holovaty and Simon Willison, began using Python to build applications. Jacob Kaplan-Moss was hired early in Django's development shortly before Willison's internship ended. It was released publicly under a BSD license in July 2005. The framework was named after guitarist Django Reinhardt. Holovaty is a romani jazz guitar player inspired in part by Reinhardt's music. In June 2008, it was announced that a newly formed Django Software Foundation (DSF) would maintain Django in the future. == Features == === Components === Despite having its own nomenclature, such as naming the callable objects generating the HTTP responses "views", the core Django framework can be seen as an MVC architecture. It consists of an object-relational mapper (ORM) that mediates between data models (defined as Python classes) and a relational database ("Model"), a system for processing HTTP requests with a web templating system ("View"), and a regular-expression-based URL dispatcher ("Controller"). Also included in the core framework are: a lightweight and standalone web server for development and testing a form serialization and validation system that can translate between HTML forms and values suitable for storage in the database a template system that utilizes the concept of inheritance borrowed from object-oriented programming a caching framework that can use any of several cache methods support for middleware classes that can intervene at various stages of request processing and carry out custom functions an internal dispatcher system that allows components of an application to communicate events to each other via pre-defined signals an internationalization system, including translations of Django's own components into a variety of languages a serialization system that can produce and read XML and/or JSON representations of Django model instances a system for extending the capabilities of the template engine an interface to Python's built-in unit test framework === Bundled applications === The main Django distribution also bundles a number of applications in its "contrib" package, including: an extensible authentication system the dynamic administrative interface tools for generating RSS and Atom syndication feeds a "Sites" framework that allows one Django installation to run multiple websites, each with their own content and applications tools for generating Sitemaps built-in mitigation for cross-site request forgery, cross-site scripting, SQL injection, password cracking and other typical web attacks, most of them turned on by default a framework for creating geographic information system (GIS) applications === Extensibility === Django's configuration system allows third-party code to be plugged into a regular project, provided that it follows the reusable app conventions. More than 5000 packages are available to extend the framework's original behavior, providing solutions to issues the original tool didn't tackle: registration, search, API provision and consumption, CMS, etc. This extensibility is, however, mitigated by internal components' dependencies. While the Django philosophy implies loose coupling, the template filters and tags assume one engine implementation, and both the auth and admin bundled applications require the use of the internal ORM. None of these filters or bundled apps are mandatory to run a Django project, but reusable apps tend to depend on them, encouraging developers to keep using the official stack in order to benefit fully from the apps ecosystem. === Server arrangements === Django can be run on ASGI or WSGI-compliant web servers. Django officially supports five database backends: PostgreSQL, MySQL, MariaDB, SQLite, and Oracle. Microsoft SQL Server can be used with mssql-django. == Version history == The Django team will occasionally designate certain releases to be "long-term support" (LTS) releases. LTS releases will get security and data loss fixes applied for a guaranteed period of time, typically 3+ years, regardless of the pace of releases afterwards. == Community == === DjangoCon === There is a semiannual conference for Django developers and users, named "DjangoCon", that has been held since September 2008. DjangoCon is held annually in Europe, in May or June; while another is held in the United States in August or September, in various cities. ==== United States ==== The 2012 DjangoCon took place in Washington, D.C., from September 3 to 8. 2013 DjangoCon was held in Chicago at the Hyatt Regency Hotel and the post-conference Sprints were hosted at Digital Bootcamp, computer training center. The 2014 DjangoCon US returned to Portland, OR from August 30 to 6 September. The 2015 DjangoCon US was held in Austin, TX from September 6 to 11 at the AT&T Executive Center. The 2016 DjangoCon US was held in Philadelphia, PA at The Wharton School of the University of Pennsylvania from July 17 to 22. The 2017 DjangoCon US was held in Spokane, WA; in 2018 DjangoCon US was held in San Diego, CA. DjangoCon US 2019 was held again in San Diego, CA from September 22 to 27. DjangoCon 2021 took place virtually and in 2022, DjangoCon US returned to San Diego from October 16 to 21. DjangoCon US 2023 was held from October 16 to 20 at the Durham, NC convention center and DjangoCon US 2024 took place also in Durham in September 22 to 27. DjangoCon US 2025 was held from September 8 to 12 in Chicago, Illinois. ==== Europe ==== The 2025 edition of DjangoCon Europe took place in Dublin, Ireland from 23 to 27 April. In 2024, the conference was hosted in Vigo, Spain. Edinburgh, Scotland served as the venue for DjangoCon Europe in 2023. The 2022 conference was organized in Porto, Portugal. In 2021, DjangoCon Europe was held virtually due to the COVID-19 pandemic. The 2020 edition was also conducted as a fully virtual event. DjangoCon Europe 2019 was held in Copenhagen, Denmark. In 2018, the event took place in Heidelberg, Germany. The 2017 conference was convened in Florence, Italy. DjangoCon Europe 2012 was organized in Zurich, Switzerland. ==== Australia ==== Django mini-conferences are usually held every year as part of the Australian Python Conference 'PyCon AU'. Previously, these mini-conferences have been held in: Hobart, Australia, in July 2013, Brisbane, Australia, in August 2014 and 2015, Melbourne, Australia in August 2016 and 2017, and Sydney, Australia, in August 2018 and 2019. ==== Africa ==== The first DjangoCon Africa was held in Zanzibar, Tanzania, from 6 to 11 November 2023. The event hosted approximately 200 attendees from 22 countries, including 103 women. The conference featured 26 talks on topics such as software development, education, careers, accessibility, and agriculture, often highlighting perspectives from across the African continent. Future editions of the conference are planned, with details available on the official website === Community groups & programs === Django has spawned user groups and meetups around the world, a notable group is the Django Girls organization, which began in Poland but now has had events in 91 countries. Another initiative is Djangonaut Space, a mentorship program aimed at supporting new contributors to the Django ecosystem. The program pairs experienced mentors with developers to guide them through making meaningful contributions to Django and its community. It emphasizes long-term engagement, inclusion, and collaborative open-source development. == Ports to other languages == Programmers have ported Django's template engine design from Python to other languages, providing decent cross-platform support. Some of these options are more direct ports; others, though inspired by Django and retaining its concepts, take the liberty to deviate from Django's design: Liquid for Ruby Template::Swig for Perl Twig for PHP and JavaScript Jinja for Python ErlyDTL for Erlang == CMSs based on Django Framework == Django as a framework is capable of building a complete CMS
GazoPa
GazoPa was an image search engine that used features from an image to search for and identify similar images which closed in 2011. GazoPa began in TechCrunch50 in 2008 before launching into a state of open beta in 2009. GazoPa branched out and released a flower photo community site called "GazoPa Bloom" in 2010. This site was for exploring flower images and, if users need help identifying a flower, uploading images for other people try to identify them. Both sites closed to the public in 2011 when the company decided to focus on other areas of their business.
Monitoring as a service
Monitoring as a service (MaaS) is a cloud-based framework for the deployment of monitoring functionalities for various other services and applications within the cloud. The most common application for MaaS is online state monitoring, which continuously tracks certain states of applications, networks, systems, instances or any element that may be deployable within the cloud.
Webmail
Webmail (or web-based email) is an email service that can be accessed using a standard web browser. It contrasts with email service accessible through a specialised email client software. Additionally, many internet service providers (ISP) provide webmail as part of their internet service package. Similarly, some web hosting providers also provide webmail as a part of their hosting package. As with any web application, webmail's main advantage over the use of a desktop email client is the ability to send and receive email anywhere from a web browser. == History == === Early implementations === The first Web Mail implementation was developed at CERN in 1993 by Phillip Hallam-Baker as a test of the HTTP protocol stack, but was not developed further. In the next two years, however, several people produced working webmail applications. In Europe, there were three implementations, Søren Vejrum's "WWW Mail", Luca Manunza's "WebMail", and Remy Wetzels' "WebMail". Søren Vejrum's "WWW Mail" was written when he was studying and working at the Copenhagen Business School in Denmark, and was released on February 28, 1995. Luca Manunza's "WebMail" was written while he was working at CRS4 in Sardinia, from an idea of Gianluigi Zanetti, with the first source release on March 30, 1995. Remy Wetzels' "WebMail" was written while he was studying at the Eindhoven University of Technology in the Netherlands for the DSE and was released early January 1995. In the United States, Matt Mankins wrote "Webex", and Bill Fitler, while at Lotus cc:Mail, began working on an implementation which he demonstrated publicly at Lotusphere on January 24, 1995. Customers who saw the cc:Mail demonstration were very enthusiastic, one recalling that they were "like an angry mob. People were yelling, 'We want this now!'". Matt Mankins, under the supervision of Dr. Burt Rosenberg at the University of Miami, released his "Webex" application source code in a post to comp.mail.misc on August 8, 1995, although it had been in use as the primary email application at the School of Architecture where Mankins worked for some months prior. Bill Fitler's webmail implementation was further developed as a commercial product, which Lotus announced and released in the fall of 1995 as cc:Mail for the World Wide Web 1.0; thereby providing an alternative means of accessing a cc:Mail message store (the usual means being a cc:Mail desktop application that operated either via dialup or within the confines of a local area network). Early commercialization of webmail was also achieved when "Webex" began to be sold by Mankins' company, DotShop, Inc., at the end of 1995. Within DotShop, "Webex" changed its name to "EMUmail"; which would be sold to companies like UPS and Rackspace until its sale to Accurev in 2001. EMUmail was one of the first applications to feature a free version that included embedded advertising, as well as a licensed version that did not. Hotmail and Four11's RocketMail both launched in 1996 as free services and immediately became very popular. === Widespread deployment === As the 1990s progressed, and into the 2000s, it became more common for the general public to have access to webmail because: many Internet service providers (such as EarthLink) and web hosting providers (such as Verio) began bundling webmail into their service offerings (often in parallel with POP/SMTP services); many other enterprises (such as universities and large corporations) also started offering webmail as a way for their user communities to access their email (either locally managed or outsourced); webmail service providers (such as Hotmail and RocketMail) emerged in 1996 as a free service to the general public, and rapidly gained in popularity. In some cases, webmail application software is developed in-house by the organizations running and managing the application, and in some cases it is obtained from software companies that develop and sell such applications, usually as part of an integrated mail server package (an early example being Netscape Messaging Server). The market for webmail application software has continued into the 2010s. == Rendering and compatibility == Email users may find the use of both a webmail client and a desktop client using the POP3 protocol presents some difficulties. For example, email messages that are downloaded by the desktop client and are removed from the server will no longer be available on the webmail client. The user is limited to previewing messages using the web client before they are downloaded by the desktop email client. However, one may choose to leave the emails on the server, in which case this problem does not occur. The use of both a webmail client and a desktop client using the IMAP4 protocol allows the contents of the mailbox to be consistently displayed in both the webmail and desktop clients and any action the user performs on messages in one interface will be reflected when the email is accessed via the other interface. There are significant differences in rendering capabilities for many popular webmail services such as Gmail, Outlook.com and Yahoo! Mail. Due to the varying treatment of HTML tags, such as